“Talk to me, so we can see what’s going on…”
What’s Going On, Marvin Gaye, 1971
Written by Al Cleveland, Marvin Gaye and Rendaldo “Obie” Benson.
The Vine offers in-depth consultation for businesses just starting the branding process and established brands looking for a new direction. We’ll get to know you, figure out what’s working well and talk about the areas that need some extra attention. We’ll investigate what makes your business tick, work out who you really are and condense it all down into a single idea – then we’ll work out how we’re going to tell the world.
By involving us in the process from the beginning, you can be sure that when it’s time to start the creative everything hits the right note.
Through auditing, meetings with stakeholders, workshops and generally getting stuck in, we’ll get to know what your business is all about. We’ll work out who your competitors are and pinpoint your audience. Next we’ll review any marketing collateral you already have, looking for areas of improvement.
Once we’ve reviewed everything, we can start to tease out brand values based on what’s authentic and important to you. We’ll take everything we’ve learnt and whittle it down into a cohesive brand story. Then we can start thinking about how we’re going to tell it.
When it’s time to start developing your new creative, we’ll brief the experts – writers, designers, web developers and our own team of PR and marketing professionals. The Vine will steer the project and ensure that all of your brand assets ring true.
The Vine will be there to support you every step of the way. We’ll also monitor and review the work as your campaign unfolds; using our detailed knowledge of your business to ensure the campaigns have maximum effect.